The Business Triangle

Why?

The Business Triangle provides a quick overview of an idea’s business model. It ensures that students reflect on the connecting thread between value proposition, methods and target audience. Thus, the model consists of three mutually dependent spaces that taken together give the student an overview of the idea and its potential as a business setup.

How?

The Business Triangle provides a quick overview of an idea’s business model. It ensures that students reflect on the connecting thread between value proposition, methods and target audience. Thus, the model consists of three mutually dependent spaces that taken together give the student an overview of the idea and its potential as a business setup.

Tips

The students can also use the triangle as a prototype of the business concept behind their idea, and present it to key stakeholders in order to get constructive feedback.

Literature

Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 1st edition (Hoboken, NJ: John Wiley and Sons, 2010).